I age it for at least a week in the fridge set at 34 degrees unwrapped. ( I have extra fridge in garage) It looks dried out and that's what I want. I season it, cook it at high temp until reaches 120 degrees in the middle. Let set and it will continue to cook to about 130 degrees. Done. We have Prime Rib on New Year's Day. If you can't eat meat that is very pink in the center then don't waste your money on a Prime Rib. It's suppose to be pink. If someone (sister for example gets all ewww) I cut a piece and throw it in a skillet and brown it in butter. They are happy with overcooked and I'm happy knowing they are eating over cooked.