I have sewn on nothing but a Bernina for 26 years. They ask top dollar for their machines and they get it. It has to be the quality and the satisfied customers, or they would be out of business. It comes down to what you can afford, and what features you want. Bernina has several features that I like, some are exclusive, and others are found on other brands, also. The knee lift for the presser foot is one of my favorite features, as it frees up my hands. Their machines are also known for the tension.