Friendly, courteous, knowledgeable service it tops in my book. There are several LQS within 30 minutes of me, plus a Joann's and a Hancocks, so I have choices. I would love to see any and all of them carry a good selection of 100% cotton hand quilting thread. If they have any at all, it is usually in one or two neutral colors. I have to load up once a year at Festival to get a variety of colors. Also, the staff needs to know what they are selling. I had one young lady, when I asked for a certain brand of between quilting needles, offer me a package of large embroidery needles. Then another lady was helping me with thread selection. I wanted a variegated thread and preferred hand quilting thread. No such luck with that, but after selling me only 100% cotton fabrics, I failed to notice she sold me rayon thread. As a somewhat newbie quilter, I hope to get help with my questions and advise from those more experienced than me. I was fortunate enough to run in to one of the quilt teachers at the same shop on day when buying fabric. I needed someone to tell me how much of each fabric I needed for the quilt I was going to make. She not only jumped right in and helped me with that, she gave me a short-cut sheet on dealing with 1/2 square triangles. I wound up about a year later taking a class with her. I did not forget how helpful she was.