sometimes it is just snob attitude. I've never been in a LQS, but I do know that I would not be able to pay $12 or more a yard for quilt fabric. After all, said quilt may or may not turn out the way I'd like. I plan to buy at the store that has fabrics I like, rather it is WM, Hancocks or JOanns. If it lasts for years and years, wonderful, but if it doesn't, at least the person I give it too will have it for awhile.