Rude and/or unwillingness to help on the part of the clerks. There's nothing worse than a LQS snob! :lol:
Kids' play area would be a plus for those moms who aren't able to shop alone.
I think I'd skip the coffee -- wouldn't want someone being careless and spilling it on the beautiful goodies.
Reasonable prices. Seems there are those who charge so much just because they're the "only game in town".