I like my LQS as they have demos almost every week. Saturdays would be the best times for these. She asks people who have knowledge of something to do a demo, with handouts. It brings people into the shop and they usually spend. There are quilting classes offered and the info about the class along with the end project is on display. Some clubs are good to get started. These have gone much by the wayside at our LQS. Beware of clickish type attitudes among your workers. This could be the reason the clubs are not doing well. Those you know who would like to teach applique or block of the month, can keep the shop hopping if it is on board with your guests. If it ends up being the same o same o cuz the leader only wants to do one type of quilt, then it could leave your guest out in the cold. Offer deals, sales, and I love a free piece of fabric or a discount after you buy a required amount.