It all adds up to customer service. I find the people at JoAnns here very helpful and polite. If there is a problem, they bend over backwards to help. I find nice quality fabric there. I bought embroidery thread recently--JoAnns--DMC, Hancock--from China. There was a big difference in the quality of thread. I also find a lot of the fabric at the Hancocks here has a much lower thread count than the cottons I find at Hancocks. I think a lot depends on the local manager. Hope you find a source for your supplies that makes you smile. Some quilters like WalMart fabric and others of us won't touch it. It's all a matter of preference and the store management.