They're probably not making much money on the advertising. This is a tough economy for print advertisers.
I don't mind the ads for quilting things - I usually look at the quilts, then go through again looking at the ads. But I don't care for ads that aren't related to the quilting content....such as it is. I won't be renewing F & P because the quilting content just isn't that good. There's nothing to look at.