I surely have noticed that other magazines with that much advertising charge much less for a subscription. I think we are being ripped off when we have to buy quiltiing magazines that are half advertising and then pay a premium for a subscription. Also, I think the content has been compromised and a lot of the quilts they have had in the magazines lately are not something I want to make, therefore I am dropping most of my subscriptions and I'll refer to my many quilting books instead, or invent my own patterns.