When I see a box of Wheaties, I think of my grandfather (my Mom's Dad). He ate a bowl of wheaties EVERY morning along with a piece of toast (the last corner he always gave to his dog), a glass of OJ, and a cup of coffee in which he would pour the leftover Wheaties milk into (gag). If the coffee was too hot, he'd pour it in his saucer and drink it from that. (My Dad's mom did the saucer thing, too).