I've seen worse. For me, I'd prefer to see a great looking guy holding those power tools but I'm not in that market share that those are geared toward.
Do you think the bottom line for sewing machine manufacturers would improve for "not so good" sewing machines if they advertise with "beefcake" pin-up models? We all know there are not enough sewing machine ads on TV but it would be fun to see one or two...as an experiment of course. My personal model is in the backyard doing something really important.