When I (rarely) talk about it at work, people tell me it's a hobby for boring old ladies. Even with hints of what goes on at our annual retreat - which is definitely not for boring old ladies - eyes start to glaze over.
As far as DH... The ONLY thing he has ever said (after more than 10 years) was when I finished Bonnie Hunter's Carolina Christmas. He said, "That's a lot of sewing." Has never commented on colors, nice gift for friends/baby/whatever, nothing. :\