I call this shoot themselves in the foot.
Sure, technically, legally, maybe even morally, it's a sue-able issue for magazines, et al, but let's face it, any publishing company or even fabric company is going to go bankrupt chasing after purchasers, who "infringe" upon "their " rights, for using the patterns and prints so available to the quilting industry in every format. There just aren't enough "quilt police," open court dates, or available judges to handle all the instances of this "infringement" in this country.
It seems plain silly to me to openly display and sell ones fabric line, patterns, quilts made, and shop displays to the public and then turn around and tell them they can't use those things for half the reasons they might be purchased. Back to shoot yourself in the foot......
Jan in VA