Joanns, at least my local one raises the prices immediately. As soon as cotton was advertized on the news as going up a $ a yard theirs went up. It went up from $3.99 to $4.99 a yard. I then got a flyer that was advertizing it for a $ off and said the regular price was $3.99 a yard. No it was not. I did not go in and argue, it is no use.