I name everything! I guess because they become so much a part of my life. My Janome 6500 was Hoss because it was a work "hoss" and also because I loved Dan Blocker (played Hoss on Bonanza - and it is so sad I feel I have to elaborate on that!). My computer is Dream Machine and my Ellisimo is Dream Weaver (DW for short). My portable Brother is usually PIA (because using it is a pain in the _ _ _) after using my Dream Weaver)!
The truck I drove for years I called the Behemoth (a Chevy Silverado) which I DID not want to trade my Nissan for but hubby insisted. When gas got to $4/gal., he did buy me a Scion XB which I call Baby and absolutely love!
I don't have a FW yet - not sure if I want one - but if I ever do, it will name itself.