If you go to a resturant and have bad service do you tell the manger. So he or she can talk to the waitress or waiter.
It's the same with the Quilt store. If the owner is the one that isn't frendly then I just take my business to a more friendly business.
I have shopped at a local Quilt shop I don't do business with this lady because she isn't friendly to me. And after more then 10 she still doesn't greet me my name. I only go to her shop when other that are with me want to shop there.