Every year, I make a quilt for my family reunion, which is raffled off to help pay for the next year's reunion. Each year, there is an "argument" between whoever won the quilt, and another person who thought they should have had it
(because their ticket was just one number away, or because they were wearing a shirt that matched the colors in the quilt, etc). Point of the story is that they do appreciate the time and effort that goes into the quilt, and they get a hand-made quilt for $5.
Other than that, I will make a quilt if the recipient pays for the materials and decides on the pattern. That makes them understand that quilts are time and work intensive, but the finished product is worth it.