QNM is generally aimed to the professional or business-of-quilting community, those who keep up with quilting around the world and the movers-and-shakers in the industry, with articles that are quilting oriented without being just about sewing/quilting/patterns/color.
I've always preferred that orientation, personally, and still enjoy QNM and The American Quilter from AQS.
In my opinion, no, it is not *particularly* for the quick-simple-quilt-in-a-week(end), doesn't-attend-seminars-conventions-national quilt shows, kind of quilter. There are a ton of quilting magazines published that do reach this largest segment of quilters
Jan in VA