I just went to Joann's today (those coupons were burning a hole in my purse!), and I was surprised to see the prices as well! I use to buy there all the time (with coupons), but I think only Legacy Studio fabrics were not on sale, and they were 9.99-10.99/yd. I could have used my coupons 40 and 50% off, but wanted 3 rulers which were not on sale so I got 2 @50% off and 1 @40%, otherwise I wouldn't have bought them. I got 2 patterns for purses and NO fabric, and a couple small items on sale, and used my 10% off total purchase (Joann's card) on everything else. It's a good thing I have enough fabric for the several projects lined up-even have the batting and backing. I was a Joann's fan before and made the best use of the coupons, but if those premium fabrics are the same price as the LQS, guess where I will be going from now on! Guess I was just in "denial" about prices going up!!