That's not hype. It's the truth.
We try to buy from local farmers whenever possible and only those who don't give them antibiotics.
I'm surprised you heard about it. The food industry does everything it can to keep things like that from the public.
It's all about making the most, the fastest, the biggest,the cheapest, etc to get to the consumer.
The only reason I know about all this is b/c I'm a nurse and my husband is a food scientist.