I heard from the company and they told me to send it to them and they would send me a new one. Believe it or not right now it is sticking, The purple clips(not sure what to call them) are up and not down. Before I always had them down and the suction cups were flush with the base. In this position they aren't. I have a little bitty gripper and when the suction cup is attached it is flush with the base. Hope this makes sense.
Now I don't know whether to send it back or not. I sure like using it with my 6x24 ruler. I've done everything but throw it against the wall today. Went and took a nap (it other words left if alone) and when I came back to it it was still attached. I've cut out some strips (trying my had a a bargello wall hanging) and didn't have any problems with the gripper.