Evening classes are my favorite things ever. I work during the week and on Saturdays, so those are the only ones I'm ever able to attend.
Hours until 7pm on some nights are also very convenient.
The biggest thing that encourages me to go a few extra miles for one quilt shop over another is being greeted by friendly and personable staff. One store is very "snooty" and you know they just want you in there to spend your money. The other is fun and I appreciate being greeted when I enter and having someone ask if I need any help (whether I do or not).
A big, beautiful batik section also draws me over like a magnet.