I like to get e- mails that show whats new ( pictures) that way I can get there to get enough for a project . I hate when I love a fabric and there is not enough left on the bolt. It also helps to know if I don't need to get there as nothing is what I'm looking for. .I know the idea is to get people in the store as frequently as possible inse they are likey to find something to purchase, but if a make a couple of trips and find it less than what I'm looking for , its all the more likely I will not make that shop my first stop. USe e- mail to comunicate, what coming in , when its expected, what classes are being offered, inspirational photos, include tips.. we all love tips!
A picture really is worth a thousand words!