I belive in supporting small business in my community. If we don't eventually we won't have a choice but to go online and buy because they will be out of business. I like to feel the fabric. The prices are higher but the quality is always alot better. If I don't care about the quality I will go to JoAnns or Hancocks or Hobby Lobby, even Walmart. If I am working on a quilt where I do care about the quality I always go to my LQS to buy my fabric.