Why go to LQS: to support them, I like to feel the "hand" of fabric, I can count on the quality, I find inspiration and make friendships, I take classes to learn new techniques, colors may vary on-line so in-store is easier to pool fabrics together, and I get notified of sales. Often cheaper fabrics have more sizing. Just a few reasons. I do buy on-line from favored stores with good customer service and where photos reveal truer color.