I go because my LQS is within 7 miles of my house. The closest JoAnn's is 90 miles away and the closest WalMart with fabric is 40 miles away. Also, neither of these stores sells the selection of fabrics, books, rulers, specialty thread, etc that the LQS has. I love all the finished projects that are hanging from the ceiling and on the walls and the people that work there know what is going on in the guilds and the local area. Just a friendly place to stop in and visit even if you don't purchase anything. Ann in TN