I had a friend have me make a full size quilt, with pillow shams and bed skirt. I hand quilted the quilt. When I was done, and told her the price, (650.00 canadian) she wouldn't pay it. Because she was a friend at the time, I let it go and vowed never to sell another one. Losing a friend was not worth any amount of money.
People just don't seem to appreciate the amount of time that goes into quilt.