LQS have better quality that alot of Joann's or walmart fabric. Joann's is carring a line of more expensive fabric but it is reasonable with the coupons. Joann's have a nice variety of colors and prints in fact better than I can find in most LQS around here. I shop both LQS and Joann's. Also Joann's have a really good selection of quilting notions that are much cheaper with coupons than LQS. also I think that WM has gone down hill on their variety of products such as shoes, clothes, tablecloths. This their poor variety has made me go to other stores to find more variety. It may be the same for their fabric!!!