I always go to a local quilt store over walmart and joanns. LQS fabric is hands down better than the other two. I will shop at Beverly's because they carry the same quality as an LQS, along with lesser and cheaper fabric that I stay away from.
Having been an owner of a quilt store, I also go to support those that are still open. If we do not support them, they will close. There is not much money to be made in the LQS. Most put everything back into the store. They are more a meeting place of people of like mind. Classes are wonderful. Support is there. You see old friends and make new ones. I have never had any of that at Joanns or Walmart.
Support your LQS whenever your pocketbook will allow!!!!