I work retail (custom picture framing) and when people tell me they want something framed as cheaply as possible, I have trained my staff to grab the lowest priced framing and say,
"This is our most cost-effective option."
There is a huge difference between CHEAP, which would suggest inferior workmanship and materials, (which we don't use) and a low priced, not particularly exciting, but well built frame/mat/glass combination!
We need to immediately 'reframe' the idea they want 'cheap'.