I think people forget that a FQ is a quarter of a yard. 4 times $6 is $24 - would they pay that for a yard? I have paid much more than that, but it wasn't quilting cotton. I have paid $2.75 for a FQ at the LQS if it's all I need and not available on a bolt. My LQS has most fabrics at $9.79 - $9.99, so it's not too much more.