I think it is a matter of one's taste...we're all different. I Had a Sterns and Foster Calif King and absolutely loved it. When it wore, we bought a Sleep Number bed. We slept on it one night and I called them to come get it. I hated it. Felt like sleeping on one of those blow up mattresses to me. But many people love them. We purchased another Sterns and Foster. I like this one, but not as much as I loved that first one. Sterns and Foster makes several different styles and firmnesses, as well.