location seems to really matter---
prices vary so drastically-
last time i visited joannes here i saw that they were charging more than the lqs --- for walmart quality or less fabric...seems someone mentioned to them that the cotton market was on the rise and decided to get a jump on it---or maybe they are just trying to pay for their new stores-
i really felt their fabric was much less than desirable-and over a dollar a yard more than the expensive quilt shop in our area.
i am so glad we still have a couple lqs' that have not gone that route- i can still get wonderful quilting cottons for $7.50 a yard up to $8.98
i think some of those (big chain stores) have raised their prices to ridiculous amounts because they send out all those coupons-
i will continue to keep my lqs in business and avoid the big chains with their shoddy quality, ridiculous prices and horrible customer service