No I believe her because I called one of the manufactures last year. I was at Joann's and was shocked to see almost the same fabric that was at LQS for like $3 yard cheaper. When I called they had a rep call me back and he explained that it's a different fabric run and if I compared the 2 together I would see the LQS one was a higher quality fabric. I can't say its true for all of them but it was the one I asked. At the Joann's in Brandon FL the prices are the same if not higher than my LQS. I was there last week and many of the quilting cottons were $9.99 yard and the batiks were $12.99. The same fabrics are at my LQS for $9.99/$10.99 and her batiks are $9.99. I try and support her when I can. Joann's claims well they have coupons however I never have one current when I'm going so I'll stick the the LQS when I can. I do get W&N batting at Wal-mart for $5.25 yard.