I was at a LQS the other day and we were talking about the markup of fabric prices due to the jump in cotton. Topic came around to WalMart as her competition and she was actually very gracious. Said that she used to get some fabric from WM when she liked the print but then she did a quality test. She cut both (WM and LQS) fabrics into same size pieces. Marked one set and ran them through the wash. Her comment was that after watching the cheaper fabric lose luster, she decided that she wasn't putting any energy into something that might deteriorate.