The prices at my LQS are the same or only slightly higher tha JoAnn premium quilt fabric prices. The LQS sells fabric I can't buy at JoAnn or WalMart. Also I love the comeraderie of the LQS. I love that whether I buy a quarter yard or 10 yards, the people are always happy to see me and happy to help. BUT I don't buy all my fabric from the LQS. I buy from JoAnn and WalMart too. I can't afford to not get the biggest bang for my buck.