They were celebrating their new website and had a three tier sale - the last tier being 50% off everything. That ended last week. They had a disclaimer on the website to allow extra time due to the HUGE response.
I have ordered from them in the past - several times. And they have had 'timely' delivery - about what I expected but they weren't having a blowout sale like last week. Personally with the order I placed I am willing to wait a little while because the prices were FAB-U-LOUS. HTH