I hand quilt - and while I know that there is "no money" in it, I do it to get "my fix".....I love the therapy of quilting after a long day's work. I'm finishing up a king size quilt for a friend - did it for the quilting group I'm a part of. I have one for my Mom's friend waiting after I get this king size one finished. My Mom's friend saw the quilt that I did for my Mom.
I get my fix w/out spending the money on making the quilt top and I make a few extra bucks in the process.
I think it depends on what the goal is. My favorite quilt to finish is the vintage quilt that Grandma made or Mom made and it's sitting in a closet or trunk somewhere. They are meant to be loved and cherished.