You know the odd thing is that the women I knew didn't even get insulted about those ads and not only that, they read books and articles about how to better please the husband so he'd be happy. Mother worked from the time she got up until she went to bed. Daddy worked hard too, but his day was over when he got home. And we all accepted that. I wish mother could have had a quiting time. I started my adult live with the same expectations as my mother, then about 1974 women were in the work force which was in addition to their home responsibilities. My sons' wives wouldn't put up with that for 5 min. And good for them (but the sons seem to enjoy taking part in the house work and raising the kids. so good for them too.)