I think it is still going on today. Look at the typical woman's magazine - articles on how to take care of your kids, your house, your garden, your health, your job, your husband's health, your marriage, the environment, Plus lose weight and make the perfect chocolate cake- it's like women are supposed to do it all.
When have you ever seen articles like that in a men's magazine? Sometimes in a waiting room I read Mens Health or Mens Journal - they are a lot more fun to read.