I think it depends on the person. Alot of new moms are now getting into home made things, but there are also those that want the Brand Label ones too. I know I got mine from the baby shower, so I was set with that. They vary in prices from around $10 and up. Just all depends on what you are wanting. The one I had had a changing pad, an area for clean clothes, then a bag where I could put dirty clothes. Had a space for bottles, wipes and all sorts of things. Was almost the size of a carry on bag. lol