For us, it's one of the most heartfelt gifts we can give - but the recipient may just not feel the same as us. It's like any other gift to them except they can't exchange it at the store for something they've been wanting.
Sometimes we also feel insulted if they put it away and don't use it. Because it's in a chest doesn't mean it's not still a treasure to them.
Just remember that as the Holidays are coming around - try not to set yourself up for disappointment.