The new TOL Janome was just unveiled at $9,999 so it is fairly close to the Bernina; however, I would take any Janome over Bernina any day even if it were more expensive! But because when I had a windfall a year ago and Janome did not have what I wanted, I bought and fell in love with the Babylock Ellisimo! It is an incredible machine. Now it is similar to the Brother Quattro so if you prefer Brother, I would look at that. As to whether to trade in the 440, well, how much do you like/hate the machine?