I've used my 10% off coupon a LOT. It doesn't work if you're already using a coupon like 40% or 50% off - but it does apply to all other purchases, including sale items. Since here it seems they put everything on sale when the coupons come out so you can't use the coupons, at least I can get the sale price and 10% off the whole purchase price. I haven't watched any of the online stuff....at least not yet.