What about the Febreeze commercials? They blindfold unsuspecting people and place them in a disgusting room or kitchen and ask them what they smell.
Do they really want their product associated with filthy rooms and filthy furniture where who knows what is living there (bed bugs, lice, rodents), or rotting food in a roach infested kitchen?
If they are targeting the customer that has these problems then they have eliminated the masses and are only speaking to those people without any standards for cleanliness.
I thought advertisements were supposed to make you feel good about their products. This commercial just grosses me out.