Of course I name machines, and cars. Doesn't everyone?
Bernina = Bernie the Bolt (You have to be of a certain age and from the UK to remember this - Bob Monkhouse... up a bit... left a bit... fire!).
Husqvarna Viking (a new to me machine) = Vera (kids named this one)
My mums old Harris machine = Harry (original!)
My granny's hand crank Frister and Rossman = Fraulein Fru-Fru (I have NO idea where this one came from...).
Cars: My son has a classic car - Wolseley 1500 in White: he calls it Snow White! My daughter is buying an old VW Beetle called Billy (previous owners called it that). My own Morris Minor is called Daisy.
My husband thinks we are certifiable. He is probably right.