When this topic has come up from time to time, it is very obvious that people usually love their machines and are very loyal to the brand. Same thing when the topic of e-readers comes up. You have been given some great advice. I have a Pfaff and love it. My sister bought a Babylock last year and she loves hers. I know Janomes are very popular.
The best advice is to take your time and don't feel pressured to make a decision. Good luck and have fun shopping.