I wait til my fabric store is running the wide backing fabric on sale 40% or50% off and then I stock up. That way even at $10.00 a yard ( regular 18.99 a yard ) it's still a buy. At 108" wide one yard equals 2.5 yards of 44" quilting fabric. You would have to buy your 44" wide fabric at $4.00 a yard to equal the price.