I heard a quilt shop person say that she could not stay in business without classes. I know that the grumpy people have not stayed in business no matter how much fabric they have or how many classes they've offered. One of the stores in my area never has sales but does offer these little "workshops" so you can learn a new technique or see a cute quick apron or purse or something like that to make you want to buy fabric or take a class. Yes, I know it is a gimmick but it always works on me! I say okay I am not going to fall for it but I always do. At Christmas they have candles(the fake kind),music and spiced cider and quick Christmas decorations or gifts and it is SOLD! Actually the owner does not quilt but is a whiz at marketing DUH! She has a great crew of ladies that quilt and teach with lots of samples and lovely fabric. They are friendly, use your name and if they don't know it they ask for it. They are super! I spend way too much money there but it is a lovely experience every time.