Gift giving and personal preferences
I agree with the comment about consulting the recipient about colors and patterns. I realize this may not always be possible. My 20-something kids were here for Christmas and before they left we all went to the LQS. They each chose a pattern and fabric for the quilts I want to make for them. Good thing, too! What they chose really surprised me (ultra-modern daughter chose a classic, flowery Victorian quilt kit and son chose a simple pattern made in muted sage-colored fabrics). I'm sure I would not have chosen the same for them in a million years, but now I have two projects to sew with love - knowing they will be well received.